Ahh, nostalgia—it’s like a mixtape, instantly rewinding the mind to life’s sweetest moments (isn’t that right, returning Cosmo reader?). Then there are the times that nostalgia hits bitter, when the sting of a lost love suddenly feels a little too real all over again—like when you find yourself longing for a much adored makeup product.
In the world of beauty, the loss of a true holy-grail product can be tough to move on from—others may come and go from your routine, but it’s never quite a match, and ultimately you decide to part ways. Then all at once, it happens—your former love walks back into your life, and you immediately remember the many reasons you fell for them in the first place.
Enter one of makeup’s most beloved former flames, Too Faced’s new Born This Way Soft-Matte Foundation—a fresh take on a cult classic that’s ready to reunite with your skin for a flawless recoupling.
Here’s why we’re advocating for the soft launch of an old love— and this time, we promise you’re gonna be together forever.
the formula
We’ve all been there—you spent all that time working on an ex, only to make things absolutely perfect … for their next. That’s OK, because sometimes taking a little time apart allows you to appreciate what you had, and perhaps when given the space to change for the better you’d be an even more perfect pair.
Trying to top one of the most iconic foundations in the game is no easy feat, but as the creators of some of makeup’s greatest loves (we’re talking Better Than Sex Mascara and Lip Injection Extreme Lip Plumper, to name a few) Too Faced is the industry game changer to do it. The brand has reformulated its original Born This Way foundation, promising the same flawless coverage you once fell for.
This new formula has grown and matured in all the ways you’d want it to, and none you don’t. The Born This Way Soft Matte-Foundation is infused with skincare ingredients like hyaluronic acid, coconut water and alpine rose, which help to ensure the skin’s needs are always met with hydrating, nourishing support.
the feel
Are all these sweet nothings working like a charm to win you back? Unsurprising, as the Born This Way Soft-Matte Foundation is one seriously smooth talker, but zero false promises here—just a new, creamier formula that’s far more velvety than the OG. With impressive coverage and skin-boosting ingredients, there’s plenty here to love, only in a newly lighter texture.
You remember that beautiful, buildable, medium-to-full coverage? It’s back, but this time around it settles into the skin seamlessly, blurring pores and imperfections to deliver a soft focus effect, without making the face look flat, dull or lifeless. Like any relationship that works long term, it’s buildable, yet flexible enough to keep your skin comfortable.
The foundation melts into the skin and feels entirely weightless, delicately caressing any imperfections with diffused, natural-looking coverage that provides the skin with up to twelve hours of moisture—no suffocating, heavy residue in sight.
the finish
When it comes to our complexions, it’s important to keep things fresh—that means minimal shine and maximum resistance against the elements. The new Born This Way Soft-Matte Foundation boasts immediate and all-day oil control, reducing the look of pores without caking or creasing.
Of course, we all know that a solid, successful relationship is all about compromise, which is why the soft matte finish will ensure it’s also the most versatile foundation you’ll ever invest in. Day or night, for better or for sweatier, the Born This Way Soft-Matte Foundation will never get patchy, greasy or ghost.
With 24-hour wear, oil control and a natural your-skin-but better finish, we know you won’t regret returning to this familiar (yet fresh) former love you once found walking the aisles of your favourite MECCA store. The Born This Way Soft-Matte Foundation is here to be your foundation’s end game, and codependency is all but guaranteed.
This article was created in partnership with Mecca.
This article originally appeared in Issue 01 of Cosmopolitan Australia. Get your copy and subscribe to future issues here.
